COMING SOON TO TARGET

Gemz shampoos + conditioners logo in gradient purple and blue text.
A smooth gradient background with soft pastel hues of pink, purple, and blue.

For hair that’s born to transform


WATER-ACTIVATED SHAMPOOS & CONDITIONERS
Free from bottles. Free from buildup. Free from boring. Gemz are here to make every wash day flexible, spontaneous and even a little magical.

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Smiling woman with dark wavy hair, holding a GEMZ shampoo package in her fingers, conveying the refreshing effect of GEMZ hair care.

Just add water

Hand holding gemz shampoo packet on a rack with other packets.
Close-up of a hand holding GEMZ blue cleansing pad activated with foam for gentle face cleansing.

Wet

Run under water for 3 seconds until Gem is completely saturated

Hands lathered in rich foam from GEMZ cleansing pad, illustrating its gentle and effective skin-cleansing action against a soft blue background.

Mix

Lightly rub hands together to transform into a rich cream

Hands massaging GEMZ shampoo into wet hair, producing a rich foam that illustrates deep cleansing and a nourishing hair care routine.

Lather

Massage throughout your hair and rinse

BeforeAfter
Comparison of red curly hair before and after styling; frizzy on left, defined curls on right with peace sign gesture.

B.Y.O. Water for Magical Results

FOR ALL HAIR TYPES


Filler-free formulas. Concentrated beauty.


By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

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Shop GEMZ

Explore Collection GEMZ ShampooHand gripping wet hair with soapy bubbles against a light background.Person with long blonde hair holding a "gemz" product against a pastel rainbow background.

GEMZ Shampoo

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Explore Collection GEMZ ConditionerHand holding wet black hair with colorful nail art.Person smiling with eyes closed, holding a purple box of gemz water-activated conditioner near face.

GEMZ Conditioner

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Explore GEMZ All ProductsAssorted Gemz water-activated single-dose shampoo packs in colorful packaging against a gradient background.Smiling woman holding colorful boxes labeled "gemz" against a pastel background.

All Products

Explore GEMZ
Stack of colorful "gemz" hair product boxes on gradient background.

MIX & MATCH
YOUR WAY TO
GREAT HAIR DAYS

Recycle on us

TURN TRASH INTO TREASURE

Participating in the GEMZ recycle program is free and easy. We guarantee every compliant Gemz package will be recycled with TerraCycle®.

Learn more
Terracycle and Gemz logos on a gradient background.