Gemz shampoos + conditioners logo in gradient purple and blue text.
A smooth gradient background with soft pastel hues of pink, purple, and blue.

For hair that’s born to transform


WATER-ACTIVATED SHAMPOOS & CONDITIONERS
Free from bottles. Free from buildup. Free from boring. Gemz are here to make every wash day flexible, spontaneous and even a little magical.

Smiling woman with dark wavy hair, holding a GEMZ shampoo package in her fingers, conveying the refreshing effect of GEMZ hair care.

Just add water

Hand holding gemz shampoo packet on a rack with other packets.
Close-up of a hand holding GEMZ blue cleansing pad activated with foam for gentle face cleansing.

Wet

Run under water for 3 seconds until Gem is completely saturated

Hands lathered in rich foam from GEMZ cleansing pad, illustrating its gentle and effective skin-cleansing action against a soft blue background.

Mix

Lightly rub hands together to transform into a rich cream

Hands massaging GEMZ shampoo into wet hair, producing a rich foam that illustrates deep cleansing and a nourishing hair care routine.

Lather

Massage throughout your hair and rinse

BeforeAfter
Comparison of red curly hair before and after styling; frizzy on left, defined curls on right with peace sign gesture.

B.Y.O. Water for Magical Results

FOR ALL HAIR TYPES


Filler-free formulas. Concentrated beauty.


By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

Explore GEMZ

NO BOTTLE NO BAGGAGE

alt
alt
alt
alt
alt

Shop GEMZ

Inspire your routine

PERFECT PAIRS

Young woman with long, wavy light brown hair, sitting in a car and smiling softly at the camera.
Hexagonal orange logo with "gemz Up All Day Volume Shampoo" text.
Hexagonal white logo with "gemz Quick Blow Dry Conditioner" text.

Get the look:

Quick Blow Dry

Conditioner

Portrait of a young woman with dark, curly hair, whose sunlight casts lights and shadows on her face.
Hexagonal purple logo with "gemz Curly Days Shampoo" text.
Hexagonal white logo with "gemz Rainy Day Anti Frizz Conditioner" text.

Get the look:

Curly Days

Shampoo

Smiling woman with long, voluminous blonde hair posing outdoors in soft natural light.
Hexagonal mint logo with "gemz Perfect Air Dry Shampoo" text.
Hexagonal white logo with "gemz Profound Moisture Conditioner" text.

Get the look:

Woman with shoulder-length, sleek black hair taking a mirror selfie, partially covering her face with a light blue phone.
Hexagonal mint logo with "gemz Perfect Air Dry Shampoo" text.
Hexagonal white logo with "gemz Quick Blow Dry Conditioner" text.

Get the look:

Quick Blow Dry

Conditioner

Hanging sachets of various Gemz shampoos and conditioners on a shower rack next to a pink shower curtain.

MIX, MATCH & MINGLE

GO ROGUE ON ROUTINE

To get your best hair day, sometimes you have to mix it up.

Recycle on us

TURN TRASH INTO TREASURE

Participating in the GEMZ recycle program is free and easy. We guarantee every compliant Gemz package will be recycled with TerraCycle®.

Learn more
Terracycle and Gemz logos on a gradient background.