AVAILABLE AT TARGET

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For hair that’s born to transform

WATER-ACTIVATED SHAMPOOS & CONDITIONERS
Free from bottles. Free from buildup. Free from boring. Gemz are here to make every wash day flexible, spontaneous and even a little magical.

Explore GEMZ

Smiling woman with dark wavy hair, holding a GEMZ shampoo package in her fingers, conveying the refreshing effect of GEMZ hair care.

Just add water

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Close-up of a hand holding GEMZ blue cleansing pad activated with foam for gentle face cleansing.

Wet

Run under water for 3 seconds until Gem is completely saturated

Hands lathered in rich foam from GEMZ cleansing pad, illustrating its gentle and effective skin-cleansing action against a soft blue background.

Mix

Lightly rub hands together to transform into a rich cream

Hands massaging GEMZ shampoo into wet hair, producing a rich foam that illustrates deep cleansing and a nourishing hair care routine.

Lather

Massage throughout your hair and rinse

BeforeAfter

Comparison of red curly hair before and after styling; frizzy on left, defined curls on right with peace sign gesture.

B.Y.O. Water for Magical Results

FOR ALL HAIR TYPES

Filler-free formulas. Concentrated beauty.

By adding your water at home, Gemz is able to remove stabilizers & fillers that cause build up – so you get weightless style and results in a single wash.

NO BOTTLE NO BAGGAGE

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Shop GEMZ

Explore Collection GEMZ Shampoo

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GEMZ Shampoo

Explore Collection

Explore Collection GEMZ Conditioner

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Person smiling with eyes closed, holding a purple box of gemz water-activated conditioner near face.

GEMZ Conditioner

Explore Collection

Explore GEMZ All Products

Assorted Gemz water-activated single-dose shampoo packs in colorful packaging against a gradient background.

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All Products

Inspire your routine

PERFECT PAIRS

Young woman with long, wavy light brown hair, sitting in a car and smiling softly at the camera.

Get the look:

Up All Day Volume

Shampoo

Conditioner

Portrait of a young woman with dark, curly hair, whose sunlight casts lights and shadows on her face.

Get the look:

Shampoo

Rainy Day Anti Frizz

Conditioner

Smiling woman with long, voluminous blonde hair posing outdoors in soft natural light.

Get the look:

Perfect Air Dry

Shampoo

Profound Moisture

Conditioner

Woman with shoulder-length, sleek black hair taking a mirror selfie, partially covering her face with a light blue phone.

Get the look:

Perfect Air Dry

Shampoo

Conditioner

A woman with medium-length auburn hair and bangs, eyes closed, wearing a white spaghetti-strap top and a delicate necklace, with a floral tattoo on her shoulder.

Get the look:

Shampoo

Stress Less Repair

Conditioner

A woman with long dark hair, wearing black glasses and light makeup with green eyeshadow, sitting in a car and looking at the camera with a neutral expression.

Get the look:

Shampoo

Profound Moisture

Conditioner

Young woman with dark curly hair looking into the camera and puckering her lips for a kiss.

Get the look:

Shampoo

Rainy Day Anti Frizz

Conditioner

A woman with long dark brown hair and green eyes, wearing a white sleeveless top, smiling slightly at the camera in a well-lit setting.

Get the look:

Perfect Air Dry

Shampoo

Conditioner

Hanging sachets of various Gemz shampoos and conditioners on a shower rack next to a pink shower curtain.

MIX, MATCH & MINGLE

GO ROGUE ON ROUTINE

To get your best hair day, sometimes you have to mix it up.

Recycle on us

TURN TRASH INTO TREASURE

Participating in the GEMZ recycle program is free and easy. We guarantee every compliant Gemz package will be recycled with TerraCycle®.

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